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Transforming an iconic product into a shared experience through reward marketing

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Acumula 10€ en créditos para disfrutar en los restaurantes que más te gusten.
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Connecting on an emotional level

Connecting on

an emotional level

Make Philadelphia part of the moment, no just the meal.

Philadelphia is an iconic cream cheese brand, loved for its unmistakable taste, texture and originality. But in a highly competitive grocery environment, the opportunity was to go beyond product preference and create a stronger emotional role for the brand.

Turn purchase into a memorable shared occasion.

Why restaurants were the key

Why are restaurants the key?

Because Philadelphia belongs where food brings people together.

A restaurant reward created a natural bridge between purchase and experience. It gave consumers a tangible reason to boy while reinforcing Philadelphia´s emotional role in shared food moments.

Extensive national coverage and a diverse, curated selection of restaurants

The success of the campaign relied on a dining network tailored to every occasion. We secured a massive presence with over 1.500 restaurants nationwide, creating a unique promotional ecosystem with a wide variety of offers. This approach ensured maximum accessibility and flexibility for our consumers when redeeming their prize.

How the campaign come to life in Europa

How the campaign came to life

Simplicity with immediate value

A powerful message in every pack

Philadelphia turned every pack into a reason to celebrate. A reward marketing campaign designed to make everyday moments feel like special occasions.

Simple to understand.

Impossible to ignore

Winning at shelf with a reward shoppers could understand instantly. The campaign was design was designed to be visible and actionable from the first point of contact.